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News  |  April 30, 2024

SecureAuth Announces Acquisition and Integration of Cloudentity

Combined portfolio will help empower organizations to deliver secure customer experience

IRVINE, CA – April 30, 2024 –  SecureAuth, a leader in next-generation access management and authentication, has strengthened its innovation and Customer Identity and Access Management (CIAM) capabilities through the successful acquisition and integration of Cloudentity earlier this year.

This strategic move marks a milestone in SecureAuth’s commitment to delivering category-leading Identity Security solutions and reinforces its position as a CIAM market leader. Cloudentity brings advanced SaaS delivered access management technology, including Fine-Grained Authorization (FGA), Business-to-Business-to-Consumer (B2B2C) use cases, as well as support for key authorization and consent specifications like Financial-grade API (FAPI) 2.0, utilized by Open Finance communities globally.

“With the acquisition of Cloudentity, SecureAuth is positioned to make significant strides in the CIAM market,” said Kelly Wenzel, Chief Operating Officer at SecureAuth. “Cloudentity’s cloud-native deep Identity solution, deployable across various environments within hours, aligns with our vision of delivering seamless identity security without compromising user experience.”

Accelerated Joint Roadmap for Frictionless CIAM Security
Cloudentity’s orchestration and FGA capabilities complements SecureAuth’s suite of Identity Security solutions, helping to facilitate smooth and secure interactions within complex business ecosystems. By integrating SecureAuth’s existing AI/ML Risk Engine and passwordless MFA technologies with Cloudentity’s advanced capabilities, SecureAuth aims to elevate customer experiences while also helping to ensure robust security and compliance, thereby reducing end-user friction.  

Expansion into Open Banking
The acquisition also strengthens SecureAuth’s presence in the rapidly evolving Open Banking landscape. Cloudentity support for FAPI 2.0 aligns with SecureAuth’s commitment to delivering secure authentication, authorization & consent solutions tailored to the needs of financial institutions navigating Open Banking regulations.

Combined Identity Security Expertise
The addition of Cloudentity’s team enhances SecureAuth’s expertise in Identity Security, enabling the company to offer comprehensive solutions across industries. Together, the combined capabilities of SecureAuth and Cloudentity will help drive innovation in Identity Security, delivering digital experiences while upholding the highest standards of security and compliance.

“We’re excited to join forces with SecureAuth and are committed to leveraging our combined strengths to drive innovation in Identity Security,” said Brook Lovatt, formerly Cloudentity’s CEO and now Chief Product Officer at SecureAuth. “Our joint technologies offer a comprehensive CIAM solution set with rapid time-to-value, which can help enable organizations to quickly and easily deliver digital experiences, while maintaining robust security and compliance standards.”

In action at the RSA Conference 2024
SecureAuth will showcase its Identity Management solutions at the RSA Conference in San Francisco from May 6-9, at Booth 245 in the South Hall of the Moscone Center.

About SecureAuth
SecureAuth is a next-gen access management and authentication company that enables a secure, passwordless, continuous authentication experience for employees, partners, and customers. With the only solution deployable in cloud, hybrid, and on-premises environments, SecureAuth manages and protects access to applications, systems, and data at scale anywhere in the world. To find out more, please visit

About Cloudentity
Cloudentity, now part of SecureAuth, is a leading provider of authorization-centric IAM solutions specializing in the orchestration of customer experience, Fine-Grained Authorization (FGA), Business-to-Business-to-Consumer (B2B2C) use cases, and support for global Open Finance specifications. Cloudentity’s innovative technology enables organizations to rapidly deliver seamless and secure digital experiences at massive volume while maintaining compliance with open standards and regulatory requirements.